MAY 17, 2018 | by OLEG K.
Over the past few weeks you’ve probably received a couple (or a couple dozen) Privacy Policy Update Emails from various tech services you use. The emails sent by everyone from Spotify to Bob’s Discount Furniture all refer to something called GDPR.
GDPR stands for General Data Protection Regulation, a European Union law that goes into effect on May 25th. GDPR aims to strengthen online rights of individuals byallowing users to force companies to reveal or delete their personal data(among other things). That’s why your favorite companies have been contacting you and begging you to opt into their updated terms.
You should be concerned by GDPR if any ofyour users live in or are citizens of the European Union. If you’re a tech company, you’re most likely affected, even if you’re based outside of the EU and you don’t market to Europe.
If you fall into the above category (like most tech companies), don’t panic. Complying with GDPR isn’t going to take months. If you haven’t already done this, you can cover yourself by following these steps:
Make sure you’re compliant; otherwise, you can be hit with a hefty fine. Even worse, you’ll have to talk to lawyers, and nobody wants that.
Disclaimer: RPS is not a legal adviser. We’ve just had to do this (among other things) to keep our clients compliant. Despite what we said above, you should consult with your legal team to fully understand the impact of GDPR on your business.